Major Gifts TrueGivers™ ScreeningQualified Prospects. Actionable Intelligence. True Solutions. Major Gifts fundraising today requires more than traditional wealth identification and the pile of often misleading data that comes with it. TrueGivers™ delivers prospects qualified by what matters to fundraisers – a person’s philanthropic activity and their personal and professional story.Through our exclusive partnerships with NOZA® and ZoomInfo® we are able to take the time-consuming guess work out of your Major Gifts efforts with TrueGivers™ — the new and effective prospect qualification solution with streamlined turnaround and affordable prices. Your Challenge
- Identifying the proven major gift prospects among your donors and prospects. Plus, knowing who among them are the best potential leaders for your campaigns, board committees and other activities.
- Determining the right ask amount and building personal profiles on large numbers of prospects and donors.
- Understanding your donors’ actual giving interests and patterns and those with the potential to help you build networks by industry, geography or corporate hierarchy.
- Knowing your donors’ giving preferences – something you can’t learn from wealth screening alone.
Your Solution
- TrueGivers™ focuses on actual giving, and proven leadership with the ability to give and get - not just potential.
- TrueGivers™ gives you Exact Match results informing you of your donors’ and prospects’ gift amounts to other organizations.
- TrueGivers™ categorizes every gift so that you can easily see the types of organizations your donors and prospects are supporting.
- TrueGivers™ tells you how your donors gave to other organization, whether for capital purposes, annual giving, planned gift, endowment, or other types.
- TrueGivers™ provides profiles on your constituency, bringing you the personal stories behind the impersonal scores and ratings delivered through traditional wealth screening.
Your Benefits
- Increase close rates by focusing on actual givers rather than just “wealthy folks."
- Increase both the size of the gift and the lifetime value of the donor to your organization by asking for amounts closer to your prospect’s known giving level.
- Create more effective cultivation and solicitation strategies through deeper understanding of your prospect’s giving interests beyond your organization.
- Knowing what the personal and professional profiles of large numbers of your donors and prospects look like helps inform new strategies, effective new networks.
- Provides helpful profiling detail for individual cultivation and solicitation.
AND … all screening results and profiles are delivered along with actionable recommendations so you can put the results to work immediately for faster bottom-line results.Your Action StepSee for yourself how quickly and easily you can cut through the prospecting clutter. Get started today with a FREE summary analysis or contact a DonorTrends Solutions Specialist to discuss your needs and we’ll do the rest. 1.866.948.9363.HELPFUL NOTE:Many fundraisers and major gift officers also find DonorTrends TrueAim Analytics™ helpful in scoring an entire file to reveal hidden potential among large numbers of donors and prospects for a variety of purposes ranging from lapsed donor reactivation, upgrading, monthly giving, planned giving, major gifts, and effective channel integration.Learn more about some the key ingredients in TrueGivers™. Visit the NOZA® and ZoomInfo® information pages.







