3 Reasons to Test
 | Qualify new prospects and donors quickly and easily. |
 | Uncover new giving, industry, and employment clusters. |
 | Gain new insights into your donors’ giving patterns. |
As fundraisers and analysts we’ve faced the same hurdles, understand the same challenges, and share the same joys as you. We came together to form DonorTrends because the problems fundraisers face today are too big for yesterday’s conventional thinking. We believe that our collective years of fundraising across all channels, involving all types of donors in various parts of the lifecycle, and with all types of media, brings a fresh, productive perspective.
In short, if the problems are big, think big. So while we understand your challenges, we’re not at all content with the solutions available up until now. And while we share your joys, we’re frustrated that the most tools aren’t fast enough or helpful enough. And they sure aren’t easy and affordable.
What makes us different and why does it matter?
The goal of DonorTrends TrueSolutions™ suite of products is to be as helpful and convenient as the GPS navigation system in your car. Developed from months and months of research and more research, and much tire-kicking and testing – all based on what tools we believe will give fundraisers a real advantage. Consequently, we are bringing to market fundraising solutions that produce fast tactical results, and insight tools to help you make strategic decisions. We’re doing all this using the most appropriate data, and leading analytic technologies all delivered on platforms and with a process that helps you put these solutions to work immediately.
The TrueSolutions™ product suite is designed to give you the critical “who”, “what”, “when” and “where” insights and guidance you need to raise more money and spend less money. For example one of these products, TrueGivers™, our donor qualification and screening solution, will help you focus your time and resources on “who” among your prospects, or your new, existing, or lapsed donors you should be targeting for special attention and cultivation, not because they have “capacity” or “wealth”, but because they’re actually giving right now and are serving in important leadership positions.
Two key ingredients that make TrueGivers™ so valuable is the exclusive access DonorTrends has to the NOZA ™ database — 46 million+ actual donors and actual gifts that include home addresses — and ZoomInfo™, the most comprehensive source of business and professional information on people and companies in the world. Even more important for you is that you receive the TrueGivers™ insights through our True Intelligence™ Platform, our web-based collaborative reporting system. Delivered with actionable advice, you can put TrueGivers™ to work for your organization immediately!
TrueAim™ Analytics, our innovative and adaptive analytics engine, enables you to solve real-time problems with real-time actionable intelligence. Analytics provides predictive models and scores that give you the answers you need from who is most likely to make a major gift or join a monthly giving program to what types of programs your prospects are most likely to support. That’s just the beginning of the potential of this powerful analytics tool.
TrueInsight™ Market Research is an online research solution designed to deliver actionable insight to you at minimal cost with minimal turnaround time. TrueInsight™ Market Research tools and services are designed to accomplish four goals vital to fundraising: inform and hone your message and case for support; measure loyalty and satisfaction; benchmark and track your organization against the competition; and engage key prospects and donors.
Utilizing a three-pronged approach, TrueInsight™ Market Research’s first offering is a compilation of survey templates that are self-administered, so you choose the order and the timing according to your fundraising calendar and needs. Our custom research service, our second offering, has DonorTrends experts design and execute research customized to your fundraising programs.
TrueInsight™ Research tools provide benchmarking against other organizations and other donor groups. And, because the only thing as important as knowing WHO to contact is knowing WHAT message to communicate, our third product, called M3, demystifies experimental design and multivariate testing with a simple and easy-to-understand process. Your result, within days, is custom report telling you exactly how much each component part of your appeal lifts response rate and gift amount. We will also tell you the optimum combination of appeal elements to increase response rate and gift amount and whether this differs across donor segments.
From philanthropic screening to adaptive modeling and analytics to online market research and simplified multivariate testing, DonorTrends delivers innovative research and fundraising solutions designed to meet your needs and requirements. All with streamlined turnaround at affordable prices.
You can get the insight you need to thrive, at a price you can afford by contacting us today to discuss your needs with a DonorTrends solutions specialist. 1.866.948.9363.
To learn more about the people behind DonorTrends, please click here to visit the ‘Team’ page. And to learn more about TrueSolutions and how our other products can enhance your program, click here now.
