Direct Response TrueAim™ Analytics

Let’s face it, conventional segmentation, RFM analysis and demographic overlays will get you only so far.  Now you can accurately predict response over your entire donor base or prospect file using DonorTrends TrueAim™ Analytics.

TrueAim™ Analytics delivers results in the following areas:

• Monthly Giving programs
• Lapsed Donor Reactivation / Reinstatement
• New Donor Acquisition / Prospecting
• Planned Giving
• Middle-Donor campaigns
• Renewals
• Telemarketing— lapsed calling, renewal calling, upgrading
• Multi-Channel integration
• Online inquiry conversion
• Loyalty and High Long Term Value
• Most frequent responders
• Chronic non-responders

… and many more. Tell us the problem you’re trying to solve and chances are we can build a predictive response model that meets your need to raise more and spend less.

Contact a DonorTrends Solutions Specialist to discuss your needs today: 1.866.948.9363.

Each TrueAim™ Analytics predictive model is designed to meet your needs and requirements, with streamlined turnaround at affordable prices.  And the scoring system used in TrueAim™ Analytics predictive models is back-tested to insure accuracy before you commit money and time.

How does it work?

DonorTrends innovative predictive models, driven by the latest adaptive analytics engine, use the data on your file plus data from 32 external sources to score and forecast who among your donors or prospects is the most likely to meet the criteria you establish.  And even more amazing, TrueAim™ Analytics isn’t static, not one of those models you buy once and that’s that.  With TrueAim™ Analytics' models, as you add new prospects, donors and latest results, TrueAim™ automatically updates the model and your scores as new responses come in.

With TrueAim™  Analytics' models, as you add new prospects, donors and latest results, TrueAim™ automatically updates the model and your scores as new responses come in.

Best of all ... we build your TrueAim™ Predictive Model FREE of charge and without risk to you.  You pay a per-thousand record charge only after we build and backtest your model, and only when you actually put it to work.

Your Challenge

• Saving money while increasing revenue. The days of cheap, mass direct response are long gone. Today you can only afford to target those most likely to respond.
• Rank your donors and prospects from the most to least productive to steer the investment and profitability of each campaign.
• Increase activity on donors and prospects most likely to give you the highest long-term value, the highest ROI.
• Realize true online potential by converting inquiries and advocacy action to true giving.
• Increase telemarketing effectiveness by identifying best, most likely respondents and eliminating least likely.

 Your Solution

• TrueAim™ Analytics improves response performance while reducing costs.
• TrueAim™ Analytics is dynamic and constructed on an adaptive analytic platform enabling you to solve real-time problems with real-time. intelligence.
• TrueAim™ Analytics provides scores and actionable advice to enable you to steer your offline and online direct response programs for maximum return at lowest costs.
• TrueAim™ Analytics is custom-designed to answer your questions with solutions that not only improve response but continually improve themselves and update their own algorithms, based on new results.

Your Benefit

• Identify the best and most likely respondents for specific actions like monthly giving, telemarketing, reinstatement, and mutli-channel efforts, so you raise more money at less cost.
• The adaptive analytics approach means you’re not stuck with an expensive one-time model. As new activity or transactions occur your model and its scores are updated at little or no cost.
• Eliminate costly risk because, even before you take real world action, your predictive model is back-tested to assure accuracy.
• Designed FREE of charge and without risk to you.  You pay a per-thousand record charge only after we build and backtest your model, and only when you actually put it to work.