Major Gifts TrueAim Analytics™

Find those golden needles in your haystack - your entire donor base.  Why limit yourself to having just traditional wealth screening on a portion of your file when you can identify the best prospects in your entire file using the DonorTrends TrueAim™ Analytics?  

Each TrueAim™ Analytics solution is designed to meet your needs and requirements, with streamlined turnaround at affordable prices.  And TrueAim™ Analytics can be back-tested at no cost to insure its accuracy.

This innovative predictive model, driven by the latest adaptive analytics engine, uses the data on your file plus the most extensive external data sources available  to score and forecast who among your donors or prospects is the most likely to make a major gift.

And even more amazing, TrueAim Analytics™ isn’t static.  As you add new prospects, donors and latest results, TrueAim™ automatically updates the model and your scores.

Your Challenge

• Identifying the proven major gift prospects among your entire file of donors and prospects.
• Determining the right ask level.
• Understanding the donors’ actual giving interests and patterns.
• Knowing the most likely type of gift – capital, annual, or planned gift.

Your Solution

• TrueAim™ Analytics incorporates actual giving, not just assets.
• TrueAim™ Analytics gives you scores and projected giving levels based on  potential and actual giving to other organizations all calibrated to your fundraising program
• TrueAim™ Analytics giving level analysis is ideal for building ‘feeder tracks’ into mid-level, special gifts and other efforts that will lead to major gifts.
• TrueAim™ Analytics tells you what types of programs your prospect is most likely to support — capital, planned, annual, endowment, etc.

Your Benefits

• By modeling and scoring your entire file you run less risk of missing the hidden potential in your file.
• Knowing the right giving level for your donors can increase both the size of the gift and the lifetime value of the donor to your organization.
• TrueAim™ Analytics' adaptive approach means you’re not stuck with a one-time screening or analysis. As new donors or prospects and new gift transactions occur, your model and its scores will be updated.
• TrueAim™ Analytics eliminates costly risk because, even before you take real-world action, the model is back-tested to assure accuracy.

Your Action Step

See for yourself how quickly and easily you can find your golden needles.  Just contact a DonorTrends Solutions Specialist to discuss your needs and we’ll do the rest.  Best of all, we’ll construct your TrueAim™ Analytics model absolutely free of charge.  You pay for it only when you put it to work.  Contact us or call today 1.866.948.9363.

HELPFUL NOTE:

Many Major Gift Officers also find TrueGivers™ Screening helpful in profiling an entire file to reveal hidden Major Gift Potential among large numbers of donors and prospects.