Direct Response TrueGivers™ Screening

Now you can put your imagination to work while taking the guesswork out of your direct response efforts with TrueGivers™ —  the new and effective donor identification and screening solution from DonorTrends with streamlined turnaround and affordable prices.

Through TrueGivers™ you will:

►Pinpoint the hidden potential of ‘great givers’ in your database
►Identify newly acquired donors for special treatment
►Target the very best lapsed donors for high-yield reinstatement programs 

Your Challenge

• Identifying the proven great givers among your donors that standard RFM and segmentation analysis just can’t reveal.  Plus, identifying who among them are the best potential leaders for your special campaigns, board and other activities.
• Determining the right asking amount and building personal profiles on large numbers of prospects and donors for special treatment in middle-donor, planned giving and other programs not to mention special reinstatement efforts.
• Understanding your donors' actual giving interests and patterns and those with the potential to help you build special programs — monthly giving, mid-level giving, special project, and higher value reinstatement campaigns.
• Knowing  who your competition is for these special donors, what the offer most likely to work, and who among your newly acquired  donors should be given special treatment.

Your Solution

• TrueGivers™ focuses on actual giving and proven leadership, not just some fuzzy ‘demographic potential.’
• TrueGivers™  gives you Exact Match results informing you of your donors’ and prospects’ gift amounts to other organizations.
• TrueGivers™ categorizes every gift so that you can easily see the types of other organizations your donors and prospects are supporting.
• TrueGivers™ tells you which gifts are for capital purposes, which are annual and which are planned gifts.
• TrueGivers™ lets you build personal profiles on your entire constituency and even enriches — with personal/professional profiles — the impersonal scores of earlier wealth screening efforts.

 Your Benefits

• By focusing on actual giving to other organizations you can determine hidden upgrading and reinstatement opportunities.
• Asking for amounts closer to your prospect’s proven giving levels — including giving to other organizations — increases both the size of the gift and the lifetime value of the donor to your organization.
• A deeper understanding of your donors’ giving interests beyond your organization will help you create more effective upgrading and reinstatement strategies.
• Knowing what the personal and professional profiles of large numbers of your donors and prospects look like helps suggest new strategies, effective new networks. 
• Provides helpful profiling detail both for segment-wide approaches and for individual cultivation and solicitation.

AND… all screening results and profiles are delivered along with actionable advice so you can put the results to work immediately for faster bottom-line results.

Your Action Step

See for yourself how quickly and easily you can improve first and multi year retention, average gift, and lapsed donor reactivation.  Get started today with a FREE summary analysis of your file.

HELPFUL NOTE: Many direct response fundraisers and development officers also find DonorTrends TrueAim™ Analytics helpful in scoring an entire file to reveal hidden potential among large numbers of donors and prospects for a variety of purposes ranging from lapsed donor reactivation, upgrading, monthly giving, planned giving, major gifts, and more effective channel integration.

Need more information?  Call a DonorTrends Solutions Specialist today:  1.866.948.9363.