Direct Response TrueInsight™ Market Research

DonorTrends’ TrueInsight™ Market Research tools and services are designed to inform and hone your message and case for support, measure loyalty and satisfaction, benchmark and track your organization against the competition, and engage key prospects and donors.

TrueInsight™ Market Research tools and services are offered two ways:

1. On a self-administered basis using survey templates and sampling techniques designed by DonorTrends’ experienced, non-profit research experts. Tools and processes that you and your colleagues use yourselves when and how you wish.
2. Through our Custom Research Service where DonorTrends experts design and execute research customized for your major gift or other fundraising programs.

TrueInsight™ Market Research provides action intelligence in these critical areas:

• Member Check-up #1.  Overall satisfaction with organization and with its programs. Most desired benefits ... benefit performance … retention … member/donor profile and segmentation.  This check-up is benchmarked against other organizations.
• Member Check-up #2.  Uncover key attributes of loyalty.  Engage and understand more about your “Missionaries”, “Influencers”, and “Recruiters". Address advocacy and key issues.  Check-up is benchmarked against other organizations.
• External Audience.  Organizational brand awareness and attributes.  Recruitment — targeting and most effective messages.  Benchmarked against other organizations.
• Conventions and Meetings.  Planning ... attendance … ratings … participation on committees and other organizational activity.
• Website.  Exit interviews and survey techniques designed to determine navigability, usability content, look and feel.
• Publications.  Awareness … use … content … recall.  Online and off-line publications and communications.

AND … all TrueInsight™ Market Research offerings are designed to meet your needs and requirements, with streamlined turnaround at affordable prices. Contact a DonorTrends Solutions Specialist today to discuss how we can help: 1.866.948.9363.

Your Challenge

• Identifying the strong and weak points in your case for support among current or prospective donors.
• Determining the most effective messages and positioning for campaigns and programs.
• Understanding the most important issues, concerns, and trust factors among your donors and prospects.
• Knowing which giving opportunities appeal to different types of donors and why.

Your Solution

• TrueInsight™ Research works on prospects, current donors identified for upgrading and former donors slated for reinstatement or recapture — on any audience or donor type for whom you need more insight.
• TrueInsight™ Research spots problems  and weaknesses that stand in the way of success.
• TrueInsight™ Research can benchmark the attitudes of your donors and prospects against those of your competition and track changes in attitude and motivation.
• TrueInsight™ Research tells you what types of programs your prospects are most likely to support – capital, planned, or special purpose and helps identify the strengths and weaknesses of these program offerings.

Your Benefits

• Takes the guess work and conjecture out of the process of building and testing messages, describing giving opportunities, and determining the most effective way to position your organization.
• Provides actionable insights into critically important issues like loyalty, satisfaction, brand awareness, and competition.
• Eliminates costly risk because, even before you take real world action in your campaign or other fundraising efforts, your case for support is tested.

Your Action Step

See for yourself how quickly and easily TrueInsight™ Market Research can become an integral, on-going and inexpensive part of your direct response efforts.  Just contact a DonorTrends Solutions Specialist to discuss your needs:  1.866.948.9363.
 
HELPFUL NOTE: Many Direct Response Fundraisers also find TrueGivers™ Screening and TrueAim™ Analytics helpful in identifying the most productive and most upgradable donors and prospects.  Solutions that lead to increased income at reduced cost.