File 42

Yes To Test
3 Reasons to Test

Step 1 Qualify new prospects and donors quickly and easily. 
Step 2 Uncover new giving, industry, and employment clusters.
Step 3 Gain new insights into your donors’ giving patterns.
Free Summary
 

 

Don't Take Our Word For It ...

Below are some recent comments from your colleagues about how TrueGivers™ has helped improve their programs.

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"DonorTrends has been very helpful for our development efforts in identifying new prospects that we did not know were out there.  DonorTrend’s careful review of the potential of all of our constituents helped us narrow down our focus to a manageable list.  The cost for this assistance was affordable, even for a small, private school.  It  definitely was money well spent."

John Garrison, President
San Marcos Academy
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"Once you step past capacity the journey towards authentic understanding of why an individual will act begins. Past performance may not predict future results with investments but it is a significant physiological piece in regards to human behavior. Putting together passion and belief patterns will help us create a more fulfilling fundraising experience for both the donor and the organization. TrueGivers is the key tool for aligning both tangible data with the intangible belief system of our prospects.

Jay Goulart
Executive Director of Advancement
Ridley College
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“DonorTrends TrueGivers provided terrific insights into our donor base.  The valuable information we received pointed us toward those prospects in whom we should be investing lots more time and energy.  We were greatly encouraged by what we learned through working with DonorTrends, and now know there’s a lot of rich potential that was going un-mined.  I’m confident that we will benefit greatly in being much more targeted in our efforts.  We’re a small organization with a lean fundraising team, so we need to use our resources smartly.  And now we can.”

Mark Dawson
Director, Partnerships & Resources
KickStart International

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“Having TrueGivers™ as an additional tool to advise campaign giving potential provides unique and hands-on insight for our clients that was not previously available. With so much competition for the philanthropic dollar, it is critical to know where else your donors are giving so that you have a more complete picture of their interests and giving levels.”

Donald M. Fellows
President & CEO 
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“Working with DonorTrends, ZoomInfo is committed to helping nonprofit organizations drive fundraising through broad, fresh and deep intelligence on their donors.  Technology should have as big an impact on the non-commercial world as it does for commercial B-to-B marketers, sales people and recruiters.  By combining forces with DonorTrends, we are providing nonprofits with a very powerful tool to counter the challenges of a downturn economy.”

Sam Zales
President

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“We’ve been using our TrueGivers results to better inform, quickly and easily, our portfolio decisions at every level of engagement. We have found that mere capacity ratings are not enough, that it’s critical to know whether or not someone is philanthropic, with which organizations are they involved, and which have similar interests to our organization’s initiatives.

 When we know who’s giving to like organizations, we use that information to better craft our message and reengage - or further engage - major donors and members.  When we find that otherwise prospective major donors are primarily directing their support to dissimilar organizations, we're able to redirect our resources so that major gift officers are focused on their best opportunities.  We're even using the planned giving flag to identify likely prospects for our own planned giving efforts.  TrueGivers is helping us focus our entire fundraising team more strategically and helping us maximize opportunities across the board. ”

- Director of Research
4-Star Environmental Organization

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"I feel more confident when I give my info to major gift officers. I am preparing them with strong information to make an ask. Now they can see prospects have given to similar organizations (as UNICEF) and they see these prospects have a history of giving a certain amount of money to charitable organizations. They have more concrete information to base their ask."

– DeAndrea Russell
Prospect Research Manager
UNICEF

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Learn more about DonorTrends TrueSolutions.  Want to talk with someone now?  Call a DonorTrends Solutions Specialist:  1.866.948.9363.